Product Marketing Specialist

Key Responsibilities

• Develop monthly and quarterly marketing action plans aligned with brand direction and sales targets

• Analyze market trends, customer insights, and competitors to strengthen product positioning and USP

• Act as the main contact with international brand principals for campaign updates, media approval, and performance reporting

• Coordinate new product launches, campaign materials, and marketing support programs

• Manage assigned marketing budgets and ensure effective spending with strong ROI

• Track and evaluate campaign performance, and recommend improvements based on data and market response

• Oversee content creation and promotional activities across online and offline channels

• Work closely with internal teams and external partners to ensure timely and high-quality campaign execution

Qualifications

• Bachelor’s degree or higher in Marketing, Business Administration, Communications, or related fields

• 2–5 years of experience in brand marketing, product marketing, or related roles

• Experience in consumer products, premium lifestyle brands, health/wellness products, or tech gadgets is preferred

• Experience in coordinating with international principals or overseas partners is an advantage

• Strong skills in marketing planning, campaign execution, budget control, and performance tracking

• Good analytical, communication, presentation, and negotiation skills

• Good command of English, both written and spoken