Marketing Manager

MARKETING MANAGER

We are looking for a Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our brand and products in ways that will strengthen our brand and boost sales. For this role, you be a creative and quantitative thinker. You should be familiar with various marketing techniques. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Roles & Responsibilities

  • Develop marketing strategies and tactics to get brand awareness which eventually will lead to new marketing leads
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Deploy successful marketing campaigns and own implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for our marketing channels that attracts and converts our target groups
  • Collaborate with agencies and other vendor partners
  • Prepare and monitor the marketing budget on an annual basis and allocate funds wisely
  • Oversee and approve marketing material, from website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Identify Esri Inc’s plan and insights, and optimize strategies and performance accordingly

Qualification

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Solid knowledge of website, email marketing, and other social media platforms
  • Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Bachelor or master’s degree in Marketing or related field
  • Good English proficiency

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